Certification of the Code of Ethics at WAPOR

The Code of Ethics is among the most important documents created by the World Association for Public Opinion Research (WAPOR). Compliance with the charter is one of the requirements for membership in the association and its regional branches. The charter sets standards for how all public opinion researchers – public or private, academic or commercial – conduct their research. It includes issues such as the relationship between researchers and their sponsors or clients, responsibilities of researchers and clients, rules of practice with respect to reports, study findings, and publications, and researcher responsibilities to respondents.

The updated version provides more specification regarding WAPOR’s ethical obligations across all aspects and forms of subject-based research. Reflecting changes in the regulatory environment, the Code includes revised language on the rights of whistleblowers, respondents, and research participants, with a strong focus on the protection of personally identifiable information.

The charter is available for download in several languages ​​here:


The Arabic version of the charter is available for download here:


These changes to the WAPOR Charter were developed by the Standards Committee, including current Head of Standards Dr. David A. Jodice, former Head of Standards Ms. Janet Streicher and current committee members: Executive Director of the Center for Opinion World Dr. Samer Abu Rumman, Asis Arechavaleta, Robert Chung, Yashwant Deshmukh, Mari ‎Harris, Kseniya Kizilova, Sanne Krom, Henning Silber, Wai Yu See Toh Tom ‎W. Smith.