Dr. Haitham Hadi Numan Al-Heiti is an accomplished academic and researcher specializing in communication, public relations, political communication, and public opinion research. He has extensive academic and professional experience spanning many years in higher education, scientific research, and the analysis of media, communication, and public opinion. He holds a Ph.D. in Public Relations and a Master’s degree in Political Management from The George Washington University. He has served as a Professor of Communication and Public Relations, as well as a Visiting Professor at the Gulf University, contributing to the education and training of generations of professionals in communication, media, and public relations.
Dr. Al-Heiti possesses extensive expertise in the design and implementation of survey research, public opinion analysis, communication studies, and media impact assessment. His work places particular emphasis on the relationship between political communication, public relations, public policy development, and the formation of public attitudes and societal perceptions. His academic interests also include the study of political and social transformations, the influence of traditional and digital media on political behavior and public opinion, and the application of research findings to support strategic planning and evidence-based decision-making.
Dr. Al-Heiti is a distinguished author in the fields of media and communication. He has published several specialized books, including Public Opinion: Between Analysis and Influence, Political Public Relations, and Political and News Media in Satellite Television. These works examine the theoretical and practical foundations of public opinion, political communication, public relations, and contemporary media, and have become valuable academic references for researchers and graduate students at numerous Arab universities.
In addition to his books, Dr. Al-Heiti has published numerous peer-reviewed studies, scholarly articles, and analytical papers on communication, media, political affairs, and strategic issues. His work focuses on analyzing regional and international developments, political behavior, public opinion trends, and the role of media in shaping public attitudes, providing evidence-based insights that support policymakers, researchers, and public and private sector institutions.
His professional and research interests include public opinion polling, survey research methodology, strategic communication, public relations, political communication, government communication, corporate reputation management, data and indicator analysis, strategic reporting, and the application of evidence-based research to support planning and public policymaking. His extensive expertise represents a valuable asset to organizations engaged in public opinion research and media and social studies, reflecting his strong academic background and practical experience in applying scientific research to institutional development and informed decision-making.