Vision & Mission

Vision:
To be a leading opinion poll center at the local and Arab levels, with a global standing in the field of public opinion measurement and survey studies.

Mission:
To establish a culture of relying on opinion polls to support the decision-making process, through the application of accurate scientific methodologies and the training of cadres specialized in the design and implementation of survey studies, within a professional team that strives to achieve the center’s aspirations and vision.